By Jui Chakravorty DETROIT, July 13 (Reuters) – General Motors Corp’s Saturn division is luring buyers away from rival brands this year and expects to attract even more as it rolls out a marketing program that offers direct comparisons with…
read more | digg story
Saturn is doing some very interesting things lately. The Aura sedan, and the Saturn Sky stand out as excellent examples of cars in their respective classes. To help customers compare the Aura to its competitors, Saturn Dealers were encouraged to put competitor’s cars IN THE SHOWROOM and let people compare them side by side. This article relates that this effort has been a success and is resulting in sales.